Monday Quick Tips
Branding vs. Marketing
Branding vs. Marketing
Branding vs. Marketing
You have probably heard the phrase, "branding is everything." It's true—a brand affects how your customers feel about you and can make or break a company after just one interaction with them. But what do we mean when we say branding? Branding refers to all the design aspects of your business-like logos, fonts, colors schemes; basically, anything that people see on their screens and associate it with who you are as an organization (or person).
Marketing means connecting words in such a way that they pique customer interest enough for him/her to convert into a sale eventually-hence why marketing often interacts directly with customers through ads online or offline! Marketing focuses more on tactics that help to move your product or service in front of potential customers- through advertising and promotion for example.
Thank You Notes
Branding vs. Marketing
Branding vs. Marketing
How do you say thank you? A thank-you is a way to show appreciation. Most people appreciate receiving handwritten notes, especially your customers. Handwritten notes are the new way to say thank you. Unlike sending an email where you are lucky to get a response, handwritten cards allow for more personal interaction and leave a lasting impression.
A polite thank-you note goes far in demonstrating gratitude since while the recipient might not read an email due to their volume of mail, handwritten notes allow for personal interaction that will leave an impression on any customer who gets one from you!
Keep a few notecards handy so that when you want to let someone know how much you appreciate them, you can easily write and send a quick thank you note.
Content Curation
Branding vs. Marketing
Content Curation
One of the best ways for a business to keep its audience engaged on social media is by using content curation. Content curators can find and create interesting posts that can be shared with many people, which is convenient because it takes less time than coming up with original ideas from scratch.
The use of curated content has become one way companies have found success at keeping themselves relevant as they rapidly grow into the digital age where everyone relies heavily on things like Facebook or Twitter.
Social media platforms provide an excellent opportunity for marketers who want to share information without heavy lifting in terms of constantly creating; however, this does not mean there isn't work involved either. Make sure you are curating good quality content.